Cart abandonment last year sat at 80% (in Q2 2022); clearly there is a huge proportion of consumers simply not completing their desired purchase.
Clearly there is a breakdown in the customer journey and at its heart lies an intersection of trust in a brand and the buying process, and the overall customer experience. BNPL solutions, SSL and UX are all key to converting the 80%.
Clearly there is a breakdown in the customer journey and at its heart lies an intersection of trust in a brand and the buying process, and the overall customer experience. BNPL solutions, SSL and UX are all key to converting the 80%.