By Sabrina Evans, Red Sift.
Email is vital for any business, it's the structural glue that underpins the key lines of communication between company and consumer. From promoting new products and offers to sending tracking updates and invoices, email is the foundation which keeps the wheels of ecommerce turning. But as with anything, the evolution of how businesses use this channel is inevitable, making it work harder for their goals and needs.
Email is vital for any business, it's the structural glue that underpins the key lines of communication between company and consumer. From promoting new products and offers to sending tracking updates and invoices, email is the foundation which keeps the wheels of ecommerce turning. But as with anything, the evolution of how businesses use this channel is inevitable, making it work harder for their goals and needs.