By Natasha Jones, European Channel Manager for SmartFreight
If you thought ecommerce held all the aces in the retail pack, think again. You rarely see an abandoned shopping trolley packed to the brim with goods at a checkout in a bricks and mortar supermarket. It’s very different online where it’s common for shoppers to abort their purchases for a variety of reasons, leaving millions of pounds worth of orders in their carts.
If you thought ecommerce held all the aces in the retail pack, think again. You rarely see an abandoned shopping trolley packed to the brim with goods at a checkout in a bricks and mortar supermarket. It’s very different online where it’s common for shoppers to abort their purchases for a variety of reasons, leaving millions of pounds worth of orders in their carts.