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Half of shoppers believe QR codes are ‘the future of shopping’, research shows

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New research shows that half (50%) of shoppers call QR codes ‘the future of shopping’, despite their relative scarcity pre-pandemic.The study, conducted in January 2021 by retail innovation agency Outform, covers a representative sample of 2,000 global respondents, and delves into how coronavirus has changed shoppers’ habits and attitudes.

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