Amidst the current economic climate, marketers are most concerned about “understanding the whole customer journey” (42%), rising from 26% in Q4 2022.
The findings are part of a new report investigating the role of data collaboration in understanding audiences, by LiveRamp in collaboration with research company, Censuswide.
The findings are part of a new report investigating the role of data collaboration in understanding audiences, by LiveRamp in collaboration with research company, Censuswide.