By Mike Kiersey, Head of the EMEA Technology Organisation, Boomi.
In 2022, Merkle, a prominent customer relationship management agency, conducted a study that corroborated a widely-held belief within the retail industry: personalisation enhances customer loyalty and generates greater revenue.
In 2022, Merkle, a prominent customer relationship management agency, conducted a study that corroborated a widely-held belief within the retail industry: personalisation enhances customer loyalty and generates greater revenue.